When Trust Actually Degrades Rather Than Fluctuates

Most trust-related friction is temporary. It appears, fades, and leaves no trace. Occasionally, though, trust behaves differently. It doesn’t fluctuate — it degrades. Understanding that distinction prevents confusion and unnecessary panic. How normal trust fluctuation behaves Routine fluctuation tends to be: Confidence dips, then rebuilds. That’s recalibration. How trust degradation behaves differently When trust degrades, … Read more

Why Behaviour History Matters More Than Individual Actions

When something goes wrong, people focus on the most recent action. Systems don’t. They look at history. One action rarely changes anything on its own. Systems evaluate sequences, not moments Individual actions are noisy. History smooths that noise. Systems care more about: A single unusual action doesn’t define an account. A sequence does. Why familiar … Read more

How Online Accounts Decide What Looks “Normal” Over Time

Online accounts don’t rely on single moments. They rely on history. Every interaction slowly contributes to a picture of what looks normal for that account. That picture shapes nearly everything that follows. “Normal” is not a fixed rule There is no universal definition of normal behaviour. Instead, each account develops its own baseline. That baseline … Read more